Timeless Beauty. Handwoven Heritage.
Enter a world of handmade Persian rugs, where every piece carries the memory of a place, a family and generations of craftsmanship.
More Than a Rug.
A Persian rug is not simply an object placed inside a room. It is a piece of culture shaped slowly by human hands.
SAMAR brings together handmade Persian rugs selected for their character, material, craftsmanship and story — presenting them not as ordinary products, but as collectible pieces of living heritage.
Discover SAMAR →Woven Across Persia.
Explore distinct traditions of Persian weaving, each shaped by its own city, history and visual language.
01
Tabriz
Precision, elaborate ornament and generations of master weaving.
Explore Collection →
02
Kashan
Classical floral compositions rooted in timeless Persian elegance.
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03
Nain
Delicate palettes, refined detail and remarkable weaving precision.
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04
Isfahan
Classical artistry distinguished by balance, finesse and detail.
Explore Collection →Made Slowly. Made to Remain.
Every handmade rug begins long before the first knot. From design and material selection to months of weaving and finishing, every stage carries the hand of the artisan.
Design
A visual language built from geometry, flora, memory and regional tradition.
Materials
Carefully selected wool, silk and natural fibres define touch, light and longevity.
Weaving
Thousands of individual knots gradually transform a design into a physical work.
Finishing
Washing, trimming and detailed finishing reveal the final character of the rug.
Imagine It. Weave It.
Create a rug concept with AI, upload the design you love, choose your preferred size and materials, and let SAMAR transform the idea into a handmade piece.
Stories Woven Through Time.
Discover remarkable rugs from Iran and around the world — pieces known for their history, craftsmanship, symbolism and cultural significance.
Enter The Archive →
Remarkable Rugs
The SAMAR Journal.
Stories of Persian rugs, interiors, artisans, materials and the culture surrounding the craft.
Understanding the Language of a Persian Rug
A first look at origin, material, knotting, composition and what makes each piece distinct.
Read Story → CRAFTSMANSHIPFrom a Single Knot to a Lasting Work
Explore the time, skill and patience behind traditional hand-knotting.
Read Story → PERSIAN HERITAGEWhy Place Matters in Persian Weaving
Tabriz, Kashan, Nain and Isfahan each developed their own distinct visual language.
Read Story →Find the Piece That Remains.
Explore the current collection or speak with SAMAR for private assistance.