Stories Behind the Weave.
Explore Persian rugs through craftsmanship, history, interiors, materials and the people who keep these traditions alive.
How to Read a Persian Rug.
Origin, material, knotting, colour and composition all tell part of a rug’s story. This introductory guide explores what to look for when discovering a handmade Persian piece.
Read The Story →
Why Handmade Rugs Take Time
From preparing materials to thousands of individual knots, time is part of the value of traditional weaving.
6 MIN READ
Wool, Silk and the Feel of a Rug
Materials affect texture, sheen, durability and the level of detail that can be achieved in a woven piece.
5 MIN READ
Why Persian Rug Regions Matter
Tabriz, Kashan, Nain and Isfahan each developed distinct traditions of pattern, colour and craftsmanship.
7 MIN READ INTERIORSChoosing the Right Rug Size for a Room
A practical guide to scale, furniture placement and how a rug changes the visual proportions of a space.
5 MIN READ COLLECTINGWhat Makes a Handmade Rug Unique?
Small variations in colour, knotting and form are not defects — they are evidence of human craftsmanship.
6 MIN READ BESPOKEDesigning a Persian Rug with AI
How contemporary digital tools can become the first step toward a traditionally handwoven piece.
8 MIN READDiscover the Rugs Behind the Stories.
Explore the current SAMAR collection or visit the Rug Archive to discover remarkable woven works from history.